Association of Small and Medium Enterprises (ASME) 

4 May 2022

Ritz Carlton, Grand Ballroom

Dr Tan See Leng
Minister for Manpower and Second Minister for Trade and Industry

Estimated Guest Attendance:
Approximately 500 pax

The Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao. Today, the SPBA continues to recognise and honour Singapore brands that have been developed and managed effectively through various branding initiatives. 

With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.

Having established itself as a prestigious branding Award that local brand owners strive to attain, the SPBA remains an effective platform for companies that aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.

For more information and photos, please visit here.  

Services Rendered: 
- Execution of rehearsals for the client (Technical aspects, the flow of event, etc.)
- Provision of show producer to manage client’s AV team according to the approved programme
- Onsite emcee and performance group liaison
- Overall show management
- Rental of walkie-talkies for the working committee
- Provision of ad-hoc manpower
- Packing of goodie bags for participants

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