Format:
Onsite

Client:
Promote Mandarin Council, National Heritage Board

Date:
28 March 2025 

Guest-of-Honour(s):
Sim Ann
Senior Minister of State, Ministry of Foreign Affairs & Ministry of National Development

Estimated Attendance:
150 pax 

As part of this year’s Speak Mandarin Campaign, the Promote Mandarin Council launched a significant bilingual publication titled “从石叻坡到新加坡——新加坡华语资料库”. This comprehensive work contains 1,131 unique Singaporean Mandarin terms, each with cultural and historical significance. The database provides detailed information on the origins, evolution, and examples of these terms, showcasing Singapore’s diverse racial and linguistic heritage. This book is not only a valuable language asset but also plays an important role in reflecting the collective memory of Singaporean Chinese. The publication is available in public libraries and can also be accessed online.

In preparation for the launch event, the launch mechanism was meticulously designed and crafted to unveil both volumes of the database which span over 1,600 pages. Arrangements were also made to include a dragon dance performance to engage the audience.

For video of the launch sequence, please see here.
 

Services Rendered: 

• Adaptation of overall thematic design to production of onsite event collaterals (i.e. holding slides, backdrop, rostrum board, buffet food tent, signages, )
• Conceptualisation of launch sequence and production of launch mechanism
• Sourcing and engagement of dragon dance performance with specialised UV light
• Sourcing and procurement of tokens of appreciation
• Provision of stage landscaping
• Provision of AV equipment and technicians (light, sound, visual)
• Event photography services
• Professional corporate video production with on-location interviews
• Production of post-event highlight video
• Management of onsite registration